Tuesday, December 31, 2019

Education Is Important For Proper Human Development

Education is a necessity in order to have the expertise needed to successfully perform in today’s society. It allows us to process new information and make deductions on a daily basis. In particular, grade school education is exceptionally important for proper human development. It provides children with the basic foundation for education and knowledge. Over the course of many years, it has become apparent that there are several disparities within early education. According to The New York Times Magazine, children who are minorities or who live in poor neighborhoods are more likely to attend schools that are lacking necessities compared to children who are not minorities or who live in rich neighborhoods. This disparity in education†¦show more content†¦A child should not be placed at a disadvantage and it is unjust for a child to already be unlikely to receive the necessary education at such a young age and before they even have a say about it. Elementary schools and middle schools in low socioeconomic areas should have the same resources as schools in wealthier areas. In particular, elementary schools need better resources since they set the foundation for a child’s education and are important to the development of children. Perhaps one of the simplest alternatives is to provide good teachers to both lacking and successful schools. It’s possible that schools serving poor and minority children may not attract as many teachers as schools that are better off. This could be due to location, the ease of managing a class of students, and possibly even the chance of children in poor schools being behind in class. This problem could be fixed by providing school districts with teachers that can provide students with the necessary knowledge. Not all of the more influential teachers should be placed at schools that are in higher socioeconomic areas. Every child should have an equal opportunity of having teachers that provide them with a rich learning environment. Another way to fix this problem could be to offer some type of incentive for teachers who work at poorer schools. There could possibly be an issue with teachers working at these schools solely for the incentive and not because they want to provide t he students withShow MoreRelatedHow Human Development Research Should Inform Educational Practice1390 Words   |  6 Pages The Best Schools: How Human Development Research Should Inform Educational Practice by Thomas Armstrong The Best Schools: How Human Development Research Should Inform Educational Practice Introduction Human Development attracts a wide range of researches which play a crucial role in defining the stages between childhood and adolescence. In the Human Development course, educational practitioners must pay special attention to the highly pronouncedRead MoreEducation As A Social Function991 Words   |  4 PagesAccording to John Dewey education plays a large role in the development of an individual and it is an element that separates humans from other animals. It is important to try to comprehend what Dewey means by this and in order to do so the following must be done. First, one must understand the role education plays in an individual and Dewey’s notions of education in the areas of growth, direction and social function. Second, after comprehending Dewey’s notions of education in the areas of growth,Read MoreThe Importance Of Education1694 Words   |  7 PagesA stable education is vital for kids and young adults. It’s especially important for younger childre n. Learning and being taught properly helps to form their brains at an early age and helps insure a lifelong learning opportunity. Fortunately, the U.S has a very stable education system going, but unfortunately, that’s not the case for some new world countries. Some countries aren’t as lucky and developed, and cannot get a correct education system established. Some areas targeted in this goal includeRead MoreWhy Education Is Important For Country Development Through Economic Growth, Social Development And Health Improvement1704 Words   |  7 Pages Consider the importance of education in a country s development. Education is a basic human right and a significant factor in development of children, communities and countries. No doubt that a person learn in different ways throughout his/her life. Nowadays, education has turned into a essential requirement for people to attain success in their life as well as for the improvement of their country. People are the real wealth of their country. Education can be achieved in schools, colleges andRead MoreComprehensive Sexual Education Of The United States1219 Words   |  5 PagesSmith refers to the inadequate sexual education of teenagers in the United States. Sexual education is the instruction on issues about bodily development, sex, sexuality, and relationships. Comprehensive sex education teaches about abstinence, condoms, and contraceptives to avoid sexually transmitted diseases (STDs) and unplanned pregnancies. As well as, the skills needed to help young people explore their own values and options. Comprehensive sexual education should be taug ht in the United StatesRead MoreThe Issue Of The Juvenile Justice System Essay1539 Words   |  7 PagesIndia through its National Policy for Children stated that their nurture and solicitude are our responsibility. Equal opportunities for development to all children during the period of growth should be our aim, for this would serve our larger purpose of reducing inequality and ensuring social justice. Children ought to have been the subject of prime focus of development planning, research, and welfare in India but unfortunately, it has not been so. Despite the Constitutional vision of a healthy and happyRead MoreImpact Of Technology On Higher Education974 Words   |  4 PagesHigher education Introduction Its been 20 yrs from now for developing world wide web development in Higher education. students who are pursuing their postsecondary or third level education level are known as higher level students. and. In this paper i am going to explain how technology is being utilised in the higher education and what are the factors effecting technology in higher education and also advantages of technology in higher education. I would now like to explain few important thingsRead MoreComprehensive Sexual Education Should Be Taught1240 Words   |  5 PagesWELL.† SMITH REFERS TO THE INADEQUATE SEXUAL EDUCATION OF TEENAGERS IN AMERICA. Sexual education is the instruction on issues about bodily development, sex, sexuality, and relationships. Comprehensive sex education teaches about abstinence, condoms, and contraceptives to avoid sexually transmitted diseases (STDs) and unplanned pregnancies. As well as, the skills needed to help young people explore their own values and options. Comprehensive sexual education should be taught in public schools in theRead MorePoverty And Its Effects On Children Essay1111 Words   |  5 Pageschildren’s physical and mental states. Pursuing a higher education without proper funding can become nearly impossible. Most importantly however, without income of some sort children can go hungry. The poverty crisis in America not only affects the adults but it truly aff ects children through nutrition, education, and psychological factors. Food is an essential part of our health and what we choose consume can affect our lifestyle. Human beings have a cycle, which includes eating, sleeping andRead MoreQuestions On Problems Faced By Adolescents1049 Words   |  5 Pagesadolescents Introduction:- Adolescence is the stage of physical and psychological development that is classified between the stage of onset of puberty and the stage of acquiring of adulthood, and is broadly considered to be the time of the teens (13-19). It is a very important process for the development of a human, but the drastic changes can have a negative impact on both mind and body of the individual without proper awareness and knowledge. Objectives:- The objectives of this write up focus on two

Monday, December 23, 2019

Organizational Issues Management and Motivation - 952 Words

8 July 2013 Organizational Issues: Management and Motivation While researching organizational motivation I came upon many articles on General Electric’s (GE) Chief Executive Officer (CEO) Jack Welch. When Jack Welch became CEO of GE in 1981, he was â€Å"the youngest CEO in GE’s history† (When Jack Welch took over); as CEO he set out to reenergize one of America’s largest companies. How would he go about doing it? Jack had an approach with three main areas: Setting goals and preparing the company for its competitive challenges, Empowering employees at all levels of the organization, and Communicating his goals and vision through the entire organization. The goal of this paper is to explain those areas used to motivated GE into becoming†¦show more content†¦Conclusion In my research I discovered that there are many ways to effectively manage and motivate an organization. â€Å"Jack Welch is one of the world s most respected and celebrated CEOs, known for his unmatched track record of success, enormous love of people, fierce passion for winning, and unbridled desire to change the world for the better using his unique management practices, which are collectively called The Welch Way† (Jack Welch). His no nonsense approach to managing General Electric was instrumental in reenergizing, which he set out to do in 1981, the organization over the past decade. Welch once said â€Å"The biggest advice I give to people is that you cannot do all this by yourself. You will sure be better off with the brightest people in your team† (Tozluyurt 5). My research shows that his approaches of setting goals and preparing the company for its competitive challenges, empowering employees at all levels of the organization, and communicating his goals an d vision through the entire organization were successful and what made GE the world leader it is today. Today’s leaders would be just as successful in their endeavors if they adopted similar approaches. Works Cited Jack Welch - Jack Welch Management Institute. Jack Welch Management Institute. N.p., n.d. Web. 18 June 2013. Hughes, Richard L., Robert C. Ginnett, and Gordon J. Curphy. Leadership: enhancing the lessons of experience.Show MoreRelatedEngstrom Auto Mirror Plant : Motivating942 Words   |  4 Pagesthe case study numerous known organizational issues were presented. Human behavior theories are connected with reasonably information to explain the numerous root causes related to the issues from a human conduct point of view. By investigating these causes I will acknowledge the breakdown with tenacious research proof. I went into depth with my examination of three noteworthy issues, lack of motivation, Individual moral, and inadequate communication between management and employees. The resultingRead MoreOrganizational Behaviour Issues1427 Words   |  6 PagesFinal Report- Organizational Behavior â€Å"Issues in Organizational Behaviour based on own experiences† Student No. Structure: 1. Introduction 2. Main Body and Recommendations 3. Conclusion 4. References What is Organizational Behaviour? Organizational Behaviour is nothing else than developing our understanding and development of people skills. A multidisciplinary field devoted to understanding individual and group behaviour, interpersonal process and organizational dynamics. DifferentRead MoreMicrosofts Human Resource Management Strategy679 Words   |  3 PagesRESOURCE MANAGEMENT STRATEGY EXECUTIVE SUMMARY The Company Profile: Microsoft Corporation Importance of Strategic Human Resource Management Talent Management Strategies Compensation and benefit packages for employees Policies and practices for Labor relations management Comparison with the Competitors Conclusion OBJECTIVES OF THE HRM STRATEGY To design effective talent management strategies; including recruitment and selection, motivation and retention, performance management, etc. ToRead MoreThe Role Of Meaningful Work On Work Motivation Theories1286 Words   |  6 PagesRole of Meaningful work in Work Motivation theories 1. Introduction Work signifies an important aspect of human being’s life owing to the outcomes related with it, such as economic outcomes (salary, financial incentives), social status and fulfillment of needs. This had inspired organizational scholars to explore, what motivates one to work, leading to tremendous research on work motivation. Motivation theories can be classified through three predominant approaches (Chalofsky, 2003): 1. ContentRead MoreHuman Resource Management Practice Strategies1770 Words   |  7 PagesHuman Resource Management Practice Certain combinations of human resource management practices lead to superior outcomes for organizations. The HR combination department is at the heart of organizational performance, productivity, turnover, profits, and market value outcomes. Employees are considered a source of non-duplicable and sustainable competitive advantage. 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Behavior based contingency leadership is most appropriate for this situation because employee actions have changed while processes and procedures have remained the same. Situational leadership allows JBL leaders behavior based tools for both strengthening management leadership skills, and implementing lasting changes across the organizationRead MoreMotivation and Conflict Resolution Essay753 Words   |  4 Pages Motivation and Conflict Resolution Conflict in the workplace is detrimental to employee motivation. An essential part of motivating employees is fostering trust and providing job satisfaction. Effectively resolving conflict is critical to the success of the organization, but is only one aspect of employee motivation. There are motivational theories that help organizations understand workplace relationships, organizational behavior, and their effects on employee motivation. ImprovedRead MoreImportance of Motivation in the Workplace1640 Words   |  7 PagesAbstract Employee motivation remains a key issue for the attainment of organizational outcomes. The contemporary organizations seem well versed with the reality of the fact that a motivated workforce is indeed the most critical aspect of the strategic success of the organization. The theories of motivation are the stout pillars that influx the real essence of a functional performance management system in an organization. The following paper highlights the peculiar aspects of the literature pertainingRead MoreOrganizational Change, Learning and Performance Management Essays880 Words   |  4 PagesOrganizational Change, Learning and Performance management Presently, organizations have become a complex phenomenon, which requires numerous functions and strategies to manage the human resources. In today’s world there is a great need for organizational change and learning from time to time because of increasing globalization and technological advances. Proper plans and policies should be framed for implementing organizational change (Allen Kilman, 2001). Organization learning and change manage

Saturday, December 14, 2019

Animal Farm As Animal Satire Free Essays

This study aims to determine that George Orwell s Animal Farm is a political satire which was written to criticise totalitarian regimes and particularly Stalin s practices in Russia. In order to provide background information that would reveal causes led Orwell to write Animal Farm, Chapter one is devoted to a brief summary of the progress of author s life and significant events that had impact on his political convictions. Chapter one also presents background information about Animal Farm. We will write a custom essay sample on Animal Farm As Animal Satire or any similar topic only for you Order Now Chapter two is devoted to satire. In this chapter, definition of satire is presented and some important characteristics of satire are discussed. In chapter three, the method of this research is described. Under the light of information presented in the previous chapters, Chapter four discusses Animal Farm and focuses on the book as a political satire. The last chapter presents the conclusion of this study. I would first like to express my sincere thanks to my thesis supervisor, Assoc.Prof. Dr. Jashua M. Bear for his help and freedom he gave me in this study. Without his understanding this thesis would never have been completed. I also wish to thank my sister Fidan Korkut for her suggestions in the planning stage of this study and her endurance during my long study days at home. My special thanks go to +zg r Ceylan, who constantly granted me her moral support. She was always there when I needed her. Presentation This chapter introduces general information about George Orwell s life. It includes chronological progress of his life and his political convictions. Furthermore, important events, such as The Russian Revolution and The Spanish Civil War which had significant influence on his commitment to write Animal Farm will be discussed. Lastly, general information about Animal Farm will be given. His Life The British author George Orwell, pen name of Eric Arthur Blair, was born in Motihari, India, June 25, 1903. His father was an important British civil servant in India, which was then part of the British Empire. A few years after Eric was born, he retired on a low pension and moved back to England. Though their income was not much enough, the Blair family sent their son away to boarding school which was an exclusive preparatory school, to prepare him for Eton Collage. Eric then won a scholarship to Eton Collage. During his education from the age of eight to eighteen, as he wrote in his essay about his school experiences titled â€Å"Such, Such Were the Joys,† he experienced many things about the â€Å"world where the prime necessities were money, titled relatives, athleticism, tailor-made clothes†, inequality, oppression and class distinctions in the schools of England (In Ball,1984). After the education at Eton College in England, Eric joined the Indian Imperial Police in British-Ruled Burma in 1922. There he witnessed oppression again, but this time he was looking at things from the top. Having served five years in Burma, he resigned in 1927 and turned back to Europe and lived in Paris for more than a year. Though he wrote novels and short stories he found nobody to get them published. He worked as a tutor and even as a dishwasher in Paris. During his poor days in Paris, he once more experienced the problems of the oppressed, the helpless and lower class people. In 1933, After having many experiences about the life at the bottom of society, he wrote Down and Out in Paris and London and published it under his pen name â€Å"George Orwell.† After a year in 1934 he published his novel Burmese Days, which he reflected his experiences there. Then, he published A Clergyman s Daughter in 1935, and Keep the Aspidistra Flying in 1936. In 1936, his publisher wanted Orwell to go to the English coal-mining country and write about it which was another important experience in his life. He wrote The Road to Wigan Pier to reflect what he saw there, the real poverty of people of the Lancashire Town of Wigan, and published it in 1937 (Ball, 1984). 1937 was the year that Orwell who for some time had been describing himself as â€Å"pro-socialist† (BALL, 1984) joined the Republican forces in the Spanish Civil War. When the Communists attempted to eliminate their allies on the far left, he fought against them and was wounded in the fighting, later was forced to flee for his life. His experience in this war was to have the most significant impact on his political thoughts and his later works. In 1938, Orwell wrote Homage to Catalonia, which recounts his experiences fighting for the Republicans in the Spanish Civil War. One of his best-known books reflecting his lifelong distrust of dictatorial government, whether of the left or right, Animal Farm, a modern beast-fable attacking Russian Revolution, Stalinism and totalitarianism, was published in 1945, and Nineteen Eighty-Four, a dystopian novel setting forth his fears of an intrusively bureaucratised state of the future was published in 1949. His first fame was brought by these two novels and they were the only ones which made a profit for him as a writer (Ball,1984). Orwell died at the early age of forty-seven of a neglected lung ailment in London, Jan. 21, 1950. His Time: Political Background In his essay â€Å"Why I Write†, Orwell (1947) says: I do not think one can assess a writer s motives without knowing something of his early development. His subject matter will be determined by the age he lives in at least this is true in tumultuous, revolutionary ages like our own Taking Orwell s his own words into consideration, in order to get a better understanding of his works and particularly of his political satire Animal Farm, we should look at his political convictions, and the historical context which influenced Orwell and inspired him to write. Very few authors develop essays explaining the motivation behind their writing. Orwell was of one them. Therefore in order to understand his motivations, his essay â€Å"Why I Write† would be the most appropriate source to be looked at. Orwell was a political writer and according to him he was forced to be a writer by the circumstances under which he has become aware of his political loyalties. His Burma and Paris days increased his natural hatred of authority and made him aware of the existence of the working classes.(Orwell, 1947) As mentioned above, he described himself as â€Å"pro-Socialist.† What he was longing for was a society in which there would be no class distinctions, and he named his ideal ideology â€Å"democratic socialism†. He says â€Å"every line of serious work that I have written since 1936 has been directly or indirectly, against totalitarianism and for democratic socialism † (Orwell, 1947) There are two significant events that have great influence on Orwell s political thoughts: The Russian revolution that took place in the second decade of 20th century and The Spanish Civil War between 1936 and 1939. The Russian Revolution Bolshevik Revolution of October 1917 was the first great revolution which aimed at to overthrow the owners of the means of production, that is Capitalist Bourgeoisie, and to establish a state to be ruled by the working class, the Proletariat. Ideological basis of the revolution was taken from the philosophy of Karl Marx and Frederick Angels who believed that the history of the world was the history of a struggle between classes- between ruling classes and ruled classes (Han erlio lu, 1976). Marx was very critical of industrial capitalist society in which there are many cruel injustices and men are exploited by men. Out of his analysis of Capitalist system, he attained a vision of ending these injustices and establishing a society in which there would be no social classes and everybody would be equal. To him, in order to achieve this end the only way was a revolution made by the working class or the Proletariat against the Bourgeoisie. After revolution working classes would own the means of production. Marx called the new order that would be set after revolution â€Å"dictatorship of the Proletariat† which eventually replaced with a classless society (Han erlio lu, 1976). In October 1917, V.I. Lenin, led the socialist (Bolshevik) revolution in Russia. After the revolution was a four-year bloody civil war. During this war Red Army of the revolution organised and headed by Leon Trotsky had to fight against both Russians who were loyal to Czar and foreign troops (The Academic American Encyclopaedia, 1995). After Lenin died in 1924, a struggle between Joseph Stalin and Leon Trotsky started for the leadership of the Communist Party. Stalin gained priority over Trotsky and; in 1925 Trotsky with several other members ousted from Politburo (the chief executive and political committee of the Communist Party); in 1927 Trotsky and his followers expelled from Party; Stalin took the control. Later Trotsky was exiled and in 1929 he was deported. In 1940 he was assassinated. During this period, Stalin always denounced Trotsky as a traitor (Ball, 1929). In the following years, Russia witnessed that Stalin started to take all power only in his hands. In 1930 s, many people were arrested. After public trials most of the opposing elements were eliminated. Stalin has been accused of being a very cruel dictator. However, Nikita Khrushchev, who ruled USSR between 1958-1964 and who was very critical of Stalin s crimes and non-human practices said in 1956 that: Stalin believed that all his practices was necessary in order to defend the benefits of labourers. He looked at these practices from the view point of the benefit of socialism and labourers. Thus, we cannot define his practices as of a giddy cruel despot. Here, it is the all tragedy (Han erlio lu, 1979). The Spanish Civil War In 1936, General Francisco Franco led a military coup in Spain, plunging the country into civil war. Franklin Rosemont in his article â€Å"Spanish revolution of 1936†³ defines the beginning of the revolution as follows: When Franco s fascist troops invaded Spain in July 1936 with the purpose of overthrowing the young and unstable Republic, the Spanish working class responded by making a revolution that went much further toward realising the classless and stateless ideal of proletarian socialism than any preceding popular revolt. Spontaneously and almost overnight, workers seized factories and other workplaces; land was collectivised; workers militias were formed throughout the country; the church age-old enemy of all working-class radicalism and indeed, openly profascist was dismantled, and its property confiscated; established political institutions disintegrated or were taken over by workers committees (Rosemont, 1988). Yet, between 1936 and 1939 the military rising originating in Morocco, headed by General Francisco Franco, spreads rapidly all over the country, After a number of bloody battles in which fortunes changed from one side to the other. Finally, Nationalist forces occupied the capital, Madrid, on March 28, 1939, and on April 1, General Franco officially ended the war (The Academic American Encyclopaedia). Orwell And The Spanish Civil War David Ball (1984) points out three experiences in the Spanish Civil War that were important for Orwell: atmosphere of Comradeship and respect, what happened to his fellow fighters and what happened when he returned to England and reported what he had seen. After spending very poor days in Paris, Orwell went to Spain to fight for the Republicans in the Spanish Civil War. When he arrived Barcelona, he found an elating â€Å"atmosphere of Comradeship and respect†. People were friendly and addressing each other â€Å"comrade†. To Orwell, relations in the militia group he joined were the same and this made him feel that socialism was in action there. But later on, he was disappointed by what happened to his arm friends who were imprisoned and killed by their own â€Å"comrades† who were of Communist-dominated elements of the Republican government that they were fighting for. Communists believed that the communist ideas were betrayed by the militia group that Orwell belonged to. After he was wounded Orwell went back to England for remedy and was saved from being killed by his â€Å"comrades†. When he returned England he reported what he witnessed in the war, but Socialists strongly resisted to understand what he told about the practices of communists in Spain. The reason was that it was not the right time to publicise all these things while the war was going on and this information would harm Republican s position in the war. After this bad experience, he started to be more critical of British socialists and of communism. He wrote in his article â€Å"The Spanish war and other events in 1936-37 turned the scale and thereafter I knew where I stood.† (Orwell, 1947) How to cite Animal Farm As Animal Satire, Essay examples

Friday, December 6, 2019

Critical Reflection Awareness and Intelligence

Question: Discuss about the Critical Reflection Awareness and Intelligence. Answer: Introduction This essay explains definitions of relevant terms used to study culture. It mainly focusses on cultural awareness and intelligence. Several arguments and issues have been raised within the paragraphs which describe real-life cases. For instance, a debate about similarities and differences of cultures. The impacts of cultural beliefs, social interactions and values are discussed. By the end of the essay, one should be able to eliminate cultural barriers to success by adopting appropriate strategies. It is a critical and reflective paper. The term culture refers to artificial objectives, decisions and elements which have assisted individuals of a certain tribe or community to survive comfortably(Cantatore, 2005). This comprises both self-awareness and intelligence which are essential elements for the community. Cultural self-awareness refers to the groundwork of conversation, and it entails the ability to stand again for ourselves and being aware of our cultural values, beliefs and perceptions (Adler, 2005). On the other hand, cultural intelligence refers to features and expertise of men and women who alter quickly, with minimal stress, once they interact substantially in cultures (Macnab, 2006). Therefore, when studying a culture for any community, it is crucial to put the two aspects into consideration. Russel (2011) says cultural self-awareness is an essential element of cultural intelligence in that people should be aware that all persons are not the same. There are very many communities in the world which have distinct beliefs, regulations and perceptions(Spencer-Oatey, 2012). Therefore, a person should be aware of the other communities culture especially when he or she visits them. Due to cultural diversity, certain aspects of life may not be the same. For example, planning and decision making may be affected by the culture. In the workplace, people should accept diversity by suspending judgments to obtain information first. The appreciation of cultural diversity in the workplace will facilitate and accommodative environment where all people can work with each other harmoniously. Moreover, empathy, regular checking of assumptions and doing away with ambiguities are ways in which one can exercise to celebrate diversity (Adler, 2005). Cultures can have similarities as well as differences. Beginning with the similarities, all cultures are said to be the foundations of a community. Communities derive their identities from their culture(Russel, 2011). The rules and beliefs are based on it. Moreover, cultures are assumed to be perpetual; they are passed from one generation to the other (Macnab, 2002). That means people are born, live and die but their descendants adopt the culture. Further, habits make people develop experiences. Once a person learns his or her culture, it is kept in mind, and the person hardly goes against it. However, cultures tend to be different regarding diets, dressing and worship. Misunderstandings may arise when one does not have cultural awareness and intelligence values to understand others (Adler, 2005). Cultures can be said to be mono or polychromic in nature (Taipale, 2012).The first one refers to the kinds of people who only do one thing at a time. For example, whenever there are burial ceremonies in most African communities, almost all people stop their operations to attend the funeral. The latter is utilized by the white people where their culture allows them to perform many tasks at the same time. To reach the same goal, people must have cultural awareness values to perceive perspectives. Assumptions, core values and realizable artefacts have to be identified to improve on cultural intelligence (Spencer-Oatey, 2012). Cultural awareness can be used to improve ones knowledge by taking into consideration other peoples values. For example, a person may have poor communication skills such as inappropriate dialogue and gestures (Flanja, 2009). Secondly, speakers should have adequate knowledge of their audiences when giving speeches. This is significant since some speeches may be in contrary to the cultural beliefs of the listeners. For practical cultural intelligence, languages, social norms and arrangements have to be considered. They sum up to social interactions and cultural practices. For example, the Muslims speak Arabic, worship in mosques and have a unique dressing style (Wilson, 2013). It is, therefore, wise for people to accept other cultures, especially in organizations to concentrate on the objectives of the firm. At schools, students should utilize cultural intelligence to recognize and cope up with the behaviors of others (Macnab, 2006). Social issues such as discrimination, racism and segregation hinder individuals from reaching their goals. Cultural intelligence helps one to discover that he or she has to cope with people. Emotions, Cognitions and peoples behavior have to be regulated by the individual to create social relations with his or her colleagues. An example is demonstrated in Asia where business card exchange is practiced to encourage better social relations (Macnab, 2006). For success to be attained, appreciation of the other peoples activities is a critical element. Setting aside cultural differences, an African young person can assist an adult especially on education matters and get appreciated. People can assume some cultural activities for the purpose of success. (Flanja, 2009) Says the European have embraced on unity by having an official flag, currency, learning institutions and TV stations. Although they comprise of different cultures, they are brought together by unit and work towards driving the ir country forward. To be successful, a person has to distinguish between human nature and personality. (Spencer-Oatey, 2012) Narrates by an aid of a pyramid that culture lies in between. It interlinks the two. Human nature is said to have been inherited while culture is learnt. A combination of the two gives ones personality. To assist in achieving the goals in the daily life, much focus is allocated to the cultural activities since they have a greater impact on peoples personalities. Culture initiates contingency. In this case, latter refers to an occurrence of an event or activity due to an action of another. Its results are derived from an action of another related activity. (Flanja, 2009) Explains that cultural contingency can occur due to cultural shock. If a person locates to a new area, it will take some time to learn the culture. Therefore, he or she may lack basic knowledge and as a result be unwilling to interact with the other people. Some people spent years of learning and working in different geographical places. As a result, they develop cultural awareness and stocks of knowledge to various cultures. Such people are defined as third culture kid (K.R, 2011). Having learnt the art equips one with cultural intelligence which assists in places of work, schools and during socializations. Another example illustrating cultural contingency is the cooperative test administered to students. Such tests have been reported to have increased students knowledge unl ike the usually individualized style exercised in the North America and Western Europe (Macnab, 2006). Conclusion To conclude, culture is a learning element where a group of people passes it to the subsequent generation. Culture is diversified throughout the world; each society has its own. For a person to have social intelligence, he or she must first understand cultural awareness to equip him or her with enough knowledge on various cultures. Such people generate contingency at places of work, school and when interacting with the others. They make it easy to achieve goals, objectives and dreams. Therefore, culture is a fundamental aspect that each person should embrace to be able to live with others peacefully. References Adler. (2005). What is Cultural Awareness, anyway? How do I build it? Where Growing Minds Go Global, 1-3. Cantatore, Q. a. (2005). You and Culture. You and Culture, all. Flanja, D. (2009). Culture shock in intellectual communication. Cluj-Napoca: Babes-bolyai university. K.R. (2011). A Sociological Self-Exploration. Growing Up A Third Culture Kid, 29-42. Macnab, B. (2006). Understanding Behaviors. In R. W. Richard Brislin, Cultural Intelligence (pp. 40-55). Sydney: Sage Publications. Macnab, w. a. (2002). Brislin. 40-43. Russel. (2011). Experience:. 29-35. Spencer-Oatey, H. (2012). Some Key Characteristics of Culture. What is Culture, 1-21. Taipale. (2012). Knowledge. 173-178. Wilson, J. (2013). Bringing the full spectrum and spirit of muslim culture into scholarship. islamic marketing, 4.

Friday, November 29, 2019

Newtonian Absolute Space Essays (1673 words) - Classical Mechanics

Newtonian Absolute Space When Newton proposed his axioms describing fundamental laws of physics, he insisted on the necessity of absolute space to a completed theory of mechanics. Absolute space can be best described as not-relationally-dependent space. Newton purports that there is something more to space than just being a vessel to conceptualize positional differences between specific bodies; he claims that there is some objective truth to space -- that spatial differences are not dependent upon the matter contained within space. In his Principia, he states that the difference of relational and absolute space becomes manifest in the consideration of place, velocity, and acceleration. These considerations serve to metaphysically establish absolute space in themselves. However, Newton attempts to support the existence experimentally in his famous 'bucket experiment'. Through an explication of his reasoning and an analysis of his motivation, I intend to show that Newton's notion of space is, at best, incomple te. Newton describes the difference between absolute and relative space in the scholium to definition eight in the Principia: "Absolute space...without relation to anything external, remains similar and immovable. Relative space is some movable dimension or measure of the absolute spaces" (152). His first relevant explication in the scholium is of place. Place is that which a body occupies in space. Absolute place differs from relative place in that it requires no relationship to any other body to be determined; it is determined by the construct of absolute space itself. Absolute motion, then, is the translation of a body from one absolute position to another. In the same trend, absolute velocity is constant absolute motion in time, and absolute acceleration is a change in absolute velocity in time. With that clearly laid out, Newton has explicitly shown how absolute space is conceptually applied to mechanics. The validity of absolute space in itself still remains in question. These definitions of absolute mechanics are, in fact, used retroactively to validate the existence of absolute space. In using discussions of absolute place, velocity, and acceleration, Newton's proponents hope to show that there is a difference between these and their relational counterparts. There is an inherent flaw, though, in arguing for an independent, self-evident difference between absolute and relational in considering place or velocity. However, acceleration, as considered in the bucket experiment, shows promise. The difference in absolute versus relational place is mere semantics; instead of being defined by making reference to another body, absolute place is determined by making reference to the unsubstantiated concept of absolute space. The question can be asked: What if the universe were to be moved four inches that way? Such a shift would be entirely undetectable, because there would be no shift from any point of reference, save a place in a presupposed absolute space. Only after accepting absolute space does absolute position make sense. Claiming theoretical superiority would be entirely based upon preconceived bias. Absolute velocity is equally indiscernible from relational velocity. Velocity of a body can only be determined in reference to something. In common perception, I determine the velocity of a body by reference to another. In absolute space though, that velocity, considered in the absolute sense, might have a different magnitude. Newton's example of a passenger on a ship roughly runs: A man standing still on a ship moving at a constant velocity can be said to be in absolute motion, though he is in relative rest to the ship. An observer not on the ship is able to see that the man is in motion. Theoretically, it would be an observer, aware of absolute space in itself, that would be able to determine the man's true motion (as it is known by Newton). However, there is no such observer, save maybe God, with such an awareness, and thus absolute velocity is indiscernible. It requires a pre-established absolute point of reference to be determined. True motion is a technical term that Newton employs. The existence of true motion, he thinks, directly lends to the existence of absolute space. Newton distinguishes absolute and relative motions by "the forces impressed upon bodies to generate motion" (156). True motion of a body is motion that occurs as a result of a force imparted directly on that body; relative motion can occur as a

Monday, November 25, 2019

Cultural Mapping Through Museums essays

Cultural Mapping Through Museums essays Art cannot be confined to a Museums. It has many levels of depth pertaining to it. The message it is expressing to all is not always recognized, but is always received. This is what I am learning. Before this class, I thought that I did not know anything about Art, that Art was like every other subject that I have taken, where there is no room for your opinion. That it is either black or white, right or wrong, but this is not true. By questioning, you begin to understand what the artist is expressing. This is exactly what the title of our book, Believing is Seeing, has been trying to express. You reflect your beliefs into the Art. It is not the other way around, seeing is believing, because you already have opinions. If you were a blank chock board then it would be seeing is believing, but you are not like this, you already have opinions about everything. You have to unlearn everything you know in order to understand Art. You learn that even if you do not think you have a n opinion about something, that actually you do, but you just do not know it. This semester we have been to the following museums in the following order: Long Beach Museum of Art (LBMA), Museum of Latin American Art (MoLAA), Watt's Towers, Los Angeles County Museum of Art (LACMA), and The Getty Museum. Each Museum needed less validation as an institution compared to the previous one. Based on this, you cannot assume that the statements made by the Getty and LACMA are all positive statements. The higher one goes through a hierarchy the more one needs to question the foundation of the statement. The only thing that occurs towards the top of a hierarchy is more means to support their statement. Something which each museum has shown us is cultural mapping, and through the mapping dominant vs. marginal culture. Every day I am finding out that I am more and more against the dominant culture and I am understanding the reason why. I grew up in San Marino,...

Thursday, November 21, 2019

Human Resource Management Essay Example | Topics and Well Written Essays - 500 words - 7

Human Resource Management - Essay Example Organisational culture can affect the organisation either in a negative or a positive way depending on what kind of culture it develops. Positive culture not only saves the organisation from too many issues such as legal suits, it also helps in developing the organisational talent. In an organisation where there is positive organizational culture, there are efficiencies and effectiveness which are achieved by the organization in terms of the way it manages its talent. Organisations with a positive culture are also likely to be able to serve its customers in a better way and this will help the organization to be more successful. To sum it all, the reason why organisation culture affects the organisation so much is because it affects the most useful asset of an organisation, that is, the human resource. The strategic management process is a process which is geared towards giving the organisation a strategic edge against its competitors (Grà ¼nig & Kà ¼hn, 2010). This process starts by identifying the strategic goals which the organization intends to achieve. Once the organisation identifies the strategies it wants to achieve, it then narrows this down to the individual objectives (goals). These individual goals however require some resources in order to be achieved and in this case the organization must take a audit of its resource capabilities to determine which resources it has and which it lacks. At this point, the organisation refines is objectives to cater for any resource gap which may appear. After that, the plan is executed and the final results are seen. The final results are analyzed to see if that helped the organisation and the process is then repeated over and over. This helps the organization to continually become better and to gain strategic edge in the end. Both i nternal and external factors affect the process since they affect the environment and the resources available for the process. Sexual harassment issues are

Wednesday, November 20, 2019

The Professional Studies 2 Task Research excercise Essay

The Professional Studies 2 Task Research excercise - Essay Example Michael Gurian, author of The Minds of Boys. Saving Our Sons from Falling Behind in School and Life, and founder of the Gurian Institute has concluded, after 20 years of research (Gurian 2005, p. 9), that there is a "crisis that many boys experience in our educational culture today" (Gurian 2005, p..9). Gurian's scientific research shows that boys learn differently than girls in five significant ways. They learn through sensory-tactile experiences, by attaching learning to physical movement, by chunking or attacking one task at a time, by organizing information into groups, lists or sub-groups, and by exercising their need to physically move between tasks (Gurian 2005, p. 48). I intend to address one of the gender-based differences through an action research proposal which asks the question: Can Art be effectively incorporated into cross-curricular foundation subjects as outlined by the National Strategy, to increase oral communication and literacy skills in boys. Gurian's research indicates that "girls have, in general, stronger neural connectors in their temporal lobes than boys do; these stronger connectors appear to facilitate more sensorially detailed memory storage and better listening, especially for tones of voice. Boys in general pick up less of what is aurally going on around them, especially when it is said in words, and need more sensory-tactile experience than girls in order for their brains to light up with learning." (Gurian 2005, p.48). Boys should be offered the option of communicating through art and oral communication first. Once they have formulated their thoughts, through art and talk, they can commit their well-formulated ideas to paper. "For boys, the arts provide a vehicle for making meaning visible, allowing them to "see" the story as it unfolds. Through the arts, boys can express and explore emotion in a safe context. Both of these factors have been found to increase boys' understanding and enjoyment of the texts the y read." (Ontario Education 2004, p.22). We aren't asking boys to replace writing skills with oral and visual communication. We see them struggle with formulating abstract thought. Because all thinking moves from concrete to the abstract, from the visible to the invisible, we're allowing our boys a more boy-friendly way of putting things down on paper. I choose action research as the preferred method for attaining information because its methods are ideally suited to classroom investigation and it allows for continued Action Research 3 professional development, not only throughout the research period, but also in a continuous manner thereafter. Cohen and Manion describe it as "an on-the-spot procedure designed to deal with a concrete problem located in an immediate situation. This means that ideally, the step-by-step process is constantly monitored over varying periods of time and by a variety of mechanisms (questionnaires, diaries, interviews and case studies, for example) so that the ensuing feedback may be translated into modifications, adjustments, directional changes, redefinitions, as necessary, so as to bring about lasting benefit to the ongoing process itself rather than to some future occasion" (Cohen and Manion 1994, p.

Monday, November 18, 2019

Unity and diversity in Contemporary America.(The Module) Essay

Unity and diversity in Contemporary America.(The Module) - Essay Example In this piece of writing, we are going to discuss and justify in depth the pragmatic Obama. President Obama’s foreign policies and decision making undergoes intensive planning and careful evaluation, only two years in his presidency Obama achieved success in four out of five countries he had earlier on engaged in national security issues. In events that seem out of control and beyond his capacity president Obama does not make snarl decisions based on certain ideologies but he resorts to analyzing how the events stretch out.. Not more than two years of his presidency, Obama has faced many foreign policy situations than any of his precursors. His leadership has been put to test in all perspectives availing a ground upon which criticism from his opponents and evaluation from his supporters use to rate him in matters to do with foreign policy (Obiwuru et al. 2011). Way back during his presidential campaigns, Obama set forth several strategies and principles that would be the path to his foreign policies. This includes the five denotative national security policy issues that he made the priority; to put an end to war in Iraq, to reduce nuclear weapons in the world, fight the terrorist groups that are Al Qaeda and Taliban, energy safety and reconstructing the confederations and working other countries in tackling today’s challenges. War in Iraq had been an issue that affected the overall world peace, this being one of the priorities president Obama managed to decimate this war with little criticism and minimal international concern (Lowenthal 2010). President Obama began by withdrawing 10000 soldiers from Iraq and launching operation new dawn that replaced the operation Iraqi freedom in 2010. The American soldiers were given new missions of advising, training, and helping the Iraqi security forces in bringing order and peace. Even thoug h plan to withdraw the US soldiers was prior to president Obama’s election he

Saturday, November 16, 2019

Customer Relationship Management Plan for Hotel

Customer Relationship Management Plan for Hotel The Sao Paulo Case ABSTRACT The paper sets out to produce an outline customer relationship plan for a Brazilian hotel which has recently been taken over by a globally branded hotel chain. It begins with a review of selected literature which contains knowledge, techniques and ideas relevant to a customer relationship plan. Terms are defined within this section. The final section contains the action plan, which derives from ideas in the literature review section. 1. Introduction This report will consist of a concise, integrated customer relationship plan for Sao Paulo senior management with the specific aims of: reducing customer switching maintaining stakeholder relations in the service quality value chain Within this plan there will be: an identification of the gaps in Sao Paulo’s current approach to relationship marketing planning a description of internal and external relationships which impact the hotel proposed marketing objectives to help relaunch and reposition the hotel brand suggested developments of the brand an outline service quality management programme an outline CRM system an outline integrated marketing communications programme an outline internal marketing communications programme Input for the plan will be taken from the case material and the literature review which follows in section 2. 2. Literature Review This section will review the literature in a structured way. The first part will draw on lecture notes, text books and journal articles to clarify and explain aspects of: strategic marketing and branding relationship marketing and customer relationship management service quality management The second part will draw on three cases: The Ritz Carlton case Bergstrom Hotels Sao Paulo Hotel 2.1 Strategic Marketing and Branding Piercy defines strategy as simply being about: Being best at doing those things which matter most to customers Building shareholder value by achieving superior customer value Finding new and better ways of doing things to achieve the first two[1] If one accepts this no-nonsense definition it underscores the need for all companies to: Understand who your customers are and what matters to them Know how they perceive your service levels and what you must do to improve your performance Design and implement communication and management processes which make your strategy work In other words you need a plan. The planning process is described in the lecture notes as beginning with a Mission Statement and ending with implementation and measurement control. Before customer relationship objectives (the focus of the action plan below) can be identified and agreed the mission statement needs to be clearly understood as do the dynamics of the current market place. A SWOT analysis and Marketing Audit are effective tools for clarifying the company’s current position in the market, its performance so far and for suggesting possible changes in strategic and tactical moves. In a services business this will lead to the development of a customer relationship plan, which will be underpinned by a detailed understanding of the various internal and external stakeholders with whom one needs to develop and build relationships.[2] 2.2 Relationship Marketing and Customer Relationship Management â€Å"Relationship marketing concerns the shifting from activities of attracting customers to activities concerned with current customers and how to retain them. †¦At its core is the maintenance of relations between a company and its suppliers, channel intermediaries, public and customers.†[3] Focusing on retention is considered to be significantly more profitable than conversion of non-customers. CRM is a system to make relationship marketing work. The US writer, George Day sees CRM as a customer-responsive strategy, which seeks to give companies competitive advantage by: Delivering superior customer value by personalising the interaction between company and customer, Demonstrating trustworthiness Tightening connections with customers Achieving co-ordination of complex capabilities (functions, resources) within the company[4] Park Plaza International uses its new CRM system and global database to: â€Å"promote the hotels as a group, rather than an individually networked system, with targeted promotions and one-to-one marketing†¦.Through company profiling we will be able to identify who the biggest backers of the group are and who should be given special treatment, so that we can target our promotions accordingly†[5] Hwang and Chi[6] ,in their recent empirical study, highlight the fact that service personnel are the most important resource in the service sector and also the primary marketers. By helping to achieve customer satisfaction service personnel upgrade the entire performance of the organisation. The message to management is that they should engage in aggressive internal marketing to achieve and maintain a synergy of staff satisfaction and improved organisational performance. 2.3 Service Quality Management Customers will be loyal to a hotel, or a branded hotel chain, if they are satisfied with the quality and value offered. It is therefore important for service providers to know what influences these customer perceptions. Johnston suggests two approaches to understanding customers’ perceptions and judgements of service quality: The rational approach The incident-based approach[7] The rational approach suggests that customers consciously or unconsciously use a weighted average, so that a high score on one attribute or factor may offset a low score on another, to arrive at an overall evaluation of personal satisfaction. The SERVQUAL approach is based on the work of Parasuraman, Zeithamel and Berry[8] and sets out to measure customers’ perceptions of quality across 5 dimensions: Tangibles: physical facilities, equipment, appearance of personnel Reliability: abilities to perform the promised service dependably and accurately Responsiveness: willingness to help customers and provide prompt service Assurance: knowledge and courtesy of employees and ability to inspire trust and confidence Empathy: caring, individualistic attention provided by firm to customers A third approach suggests that any single incident, delighting or satisfying, could, whatever the weightings given to the other transactions, result in an overall feeling of dissatisfaction or delight. Another writer argues that â€Å"investment of time and money in quality improvement should concentrate on those areas of your business where the effort will have the greatest benefit†[9] Effort should not necessarily be directed to areas where you are worse than the competition if those factors are not so important to customers. 2.4 The Ritz-Carlton Case R-C has a total quality approach to the business. They fix causes not problems, i.e. they think about processes and systems to prevent problems and to ensure continuous quality. They set up a system to understand the real needs of their customers, to ensure delivery of these needs, to make it work continuously and to communicate all this to the market – not just an image-driven approach, but one which was conscious of the â€Å"experience† which customers were seeking. 2.4 Bergstrom Hotels[10] Bergstrom set up a total quality approach and system which was driven by senior management but acted on and supported by teams across the organisation. Vital components of the system are: training of all staff in internal customer relations, culture, process improvement and problem-solving, setting up and development of a data-base based on customer and employee surveys to drive improvement, open lines of communication and regular performance evaluation. Recognising staff contributions to quality of service was a key final element. The case demonstrates that significant quality improvements can be achieved without significant investment and ongoing cost. 2.5 Sao Paulo Case Sao Paulo is a recently refurbished hotel which is operating in a highly competitive market (with much price cutting) and unstable economy. It has recently been taken over by a hotel chain with a global brand name and a reputation for high service quality and the ability to build long-term relationships with stakeholders. It needs now to reposition itself in the Brazilian market such that it is clearly differentiated in stakeholders minds from the competition. Service must be the main differentiator, so an integrated customer relationship plan needs to be developed. 3. Action Plan for Improving Customer Relationships 3.1 Gaps in current approach Sao Paulo needs both to retain the loyalty of its current customer base and to grow via new customer and intermediary relationships. Growth will probably come via extended use of new services (e.g. restaurants and bars) by current customers and attracting new, more focused customer segments. This needs to be spelt out in its overall mission and made explicit with regard to individual stakeholders. 3.2 External and Internal Stakeholders Apart from the different customer segments important external stakeholders are: tour operators, airlines, travel agents and the many web-based hotel discounters. Local SP-based organisations such as the city hall and tourist office may also be influential in the communication of the hotel brand to intermediaries and potential customers. The current relationship-building approach appears to be re-active and now needs to become focused and pro-active. Important internal stakeholders are hotel employees – front-office staff and sales staff – and franchisees in the restaurants and bars. All need to be aligned with the culture of the refurbished and repositioned hotel. 3.3 Relaunching and Repositioning of the Brand The SP hotel is now part of a global chain. Its service level will need to be aligned with the core brand values of GHG and these values will need to be communicated to all stakeholders and acted upon by internal stakeholders if the communicated brand image is to be consistent with delivery on the ground. Proposed marketing objectives are to: grow the current customer base by 20% by increasing spend per customer and by improving retention by 10%; focus on excellent, caring service at a fair price. 3.4 Service-Quality Programme A customer survey should be carried out to establish which service attributes are important to customers. This should be linked to an assessment of the cost of correcting what goes wrong. The survey should be ongoing and reinforced by regular staff interaction with customers so as to identify any areas of dissatisfaction. Overall customer relationship objective will be to: create in the minds of all customers an experience of being cared for by warm, friendly staff who have your best interests at heart and will do all that they can to offer you speedy and professional assistance. This will be translated into specific CR objectives for the different stakeholders, all of whom will need to participate in service quality training programmes: Franchisees: communicate always in your words, dress and body language that you are a member of the SP team. Front-office staff: make the customer feel welcome, respected, valued and at home. Sales staff: communicate, warm, professional, helpful manner at all times, backed up by prompt follow-up. Service standards: FRONT DESK: Always smile at customers Address by name wherever possible Apologise for even slightest delay Never keep customer waiting without apologising Always do what you promise to do Be sensitive to cultural differences Keep desk and hall area clean at all times Always ask if you can be of further assistance – sincerely Never argue with a customer Try always to exceed expectations Service blueprint: Sales staff to CORPORATES (process service mix): Tangibles Dress smartly, speak warmly and professionally, ensure  that all promotional materials are packaged and presented professionally Reliability Be punctual, deliver what you promise Responsiveness Exceed customer expectations with your response times  and look always for creative solutions to difficult problems Assurance Be confident about the hotel and its qualities but radiate  courtesy at all times. Avoid over-familiarity and use of christian names, unless requested to do so Empathy Avoid any remarks/comments about religion, race,  culture. Be particularly sensitive to cultural differences and help people with language difficulties. Never make fun of anyone. Apologise for even the most minor errors Service guarantee for empowering FRONT-LINE STAFF: If a customer arrives after 19.00 and requests a rate  reduction you may offer him/her a room at a rate 20% below normal rate This service quality approach is in line with the realignment of the brand as a warm and caring hotel which offers fair prices. 3.5 CRM System A CRM system needs to be developed for the global chain. It would aim to profile customers both in order to communicate with them more effectively and to ensure that service features are adapted to meet individual requirements where possible. It should be seen as a support for the warm and caring approach, not a replacement. The communications programme would need to be consistent with, and integrated into, the CRM system. 3.6 Internal Marketing Programme Staff are at the heart of hotel service and underpin customer perception of quality. Training programmes must be run to ensure that all staff are aligned with the culture and attitudes of the hotel, are aware of service guidelines and have the requisite skills and knowledge. An appraisal and suggestions system will be introduced to help staff maintain requisite standards. Incentives will be introduced to encourage maintenance of these standards. BIBLIOGRAPHY Books Barwise P. and Meehan S. (2004), Simply Better, Harvard Business School Press Cerasale M. and Stone M.(2004), Business Solutions on Demand, Kogan Page Johnston R. and Clark C. (2001), Service Operations Management, Prentice Hall Piercy N. (2002), Market-led Strategic Change, Butterworth Heinemann Journal Articles Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study  in quality†, Journal of Contemporary Hospitality Management, Vol.7 No. 6 Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality  measures†, Journal of Services Marketing, Vol.11, No.1, p.80 Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times  Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September,  2001 Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job  Satisfaction and International Hotel Performance†, International Journal of  Management, Vol.22 No.2 Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item  Scale for Measuring Consumer Perceptions of Quality†, Journal of Retailing,  Vol.64, No.1 Spring Footnotes [1] Piercy N. (2002), Market-led Strategic Change, p. 273 [2] Lecture Notes – Key Issues from the Marketing Audit to Prioritise Actions in a Relationship Services  Marketing Plan [3] Jobber D. (2004), Principles and Practice of Marketing, McGraw-Hill, p. 117 [4] Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times [5] Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September, 2001 [6] Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job Satisfaction  and International Hotel Performance†, International Journal of Management, Vol.22 No.2, p.291 [7] Johnston R. And Clark G. (2001), Service Operations Management, Prentice Hall, p. 102 [8] Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item scale for  Measuring Consumer Perceptions of Quality†, Journal of Retailing, Vol.64, No.1 Spring [9] Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality measures†, Journal of  Services Marketing, Vol.11, No.1, p.80 [10] Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study in quality†,  Journal of Contemporary Hospitality Management, Vol.7 No. 6

Wednesday, November 13, 2019

Creating New Enzyme Actions De Novo Essay -- Biology Catalyst

ABSTRACT Enzymes are molecules, specifically proteins that catalyze chemical reactions. Enzymes, like all catalysts, accelerate the rate of a reaction by lowering the activation energy. Nucleic acid RNA molecules called ribozymes can also act as enzymes and catalyze reactions. The development of new enzymes for the synthesis of chemical reactions, pharmaceuticals, and tools for molecular biology is a new and upcoming interest. Work has previously been done in the development for modifying and improving already existing enzymes. There is also much to still learn involving the designs and evolution of enzymes because it is greatly reliant on extensive knowledge of the mechanisms of these reactions. In this paper it is shown that new enzymatic activities can be created de novo, which means from scratch or very differently. There is no need for previous mechanistic information. This is done by selecting from a naive protein library, or one in which it is not designed to do what they are actually doing with it. This library is made up of a trillion different proteins with different amino acid sequences, so there is not much need for a plan. Messenger RNA, RNA used specifically to translate proteins, display is used and the proteins are covalently linked to their encoding mRNA, meaning that they share stable chemical bonds and are tethered to each other. Functional proteins are selected from an in vitro translated protein library. This is not an obvious way to link the genetic information that encodes it together. It is done without constraints imposed by any in vivo step, which simplifies the process when it is in vitro. This specific technique has been used to evolve short or small proteins called peptides as well as specific prote... ...enzymes is much less guided process. Future research will involve continuing to optimize the enzyme’s activity, i.e., seeing if they can get it to catalyze RNA ligation even faster. Sources Cited Denison, R. Ford. "Evolving enzymes in the lab." Weblog entry. 11 Sept. 2007. This Week in Evolution. 15 Nov. 2007 . "Researchers Evolve Artificial Enzymes in the Laboratory." HHMI Research News. 16 Aug. 2007. Howard Hughes Medical Inst. 14 Nov. 2007 . Sadava, David E., et al. Life the Science of Biology. 8th ed. USA: The Courier†¨Companies Inc, 2008 Seelig, Burckhard, and Jack W. Szostak. "Selection and evolution of enzymes from a partially randomized non-catalytic scaffold." Nature 448 (Aug. 2007): 828-833.

Monday, November 11, 2019

Stp for Megaman

STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product, the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system, while some of the organizations demand individual lighting consultation.The organizations require consultations will have a much more closer relationship with Megaman while Megaman will gain more profit from providing an extended service. Megaman’s product are both foundation and facilitating goods. As a bisuness product, Megaman’s serve the purpose as in ‘use’ and ‘consumption’. Targeting Megaman targeted the business organizations to be its ide al customers. Since the customers are business organizations, they will share the key criteria of being price-sensitive; quality-focus and also logistics efficiency.In another words, they are very high demanding. The target customers will be ‘optimizers’, they will compare all proposals before making the decisions. The organizations demand Megaman’s product to be cheap; reliable; low switching cost (high compatibility). Megaman is confident in satisfying their customers, so they mainly focus on encounter in new task or for modified rebuy. Positioning Megaman positioned itself as being the market leader. It continues to invent innovative products, just like Dyson.Unlike the major competitor, Philips, Megaman had taken one step further on CSR, Megaman’s product are all eco-friendly as Megaman emphasis a lot of its product being sustainable. Philips also provide excellent lighting solution for various organizations but Megaman had managed to do the same thing but also being eco-friendly at the same time. Megaman also positioned itself of being high quality. Promotion There are different channels for Megaman to promote its products, such as Tradeshow, Advertisement and various distribution channels.Megaman had participated in various trade shows, both in Hong Kong and overseas. As from the information shown in TDC’s website, Megaman had participated in the HK international Lighting Fair for the last five years. Megaman tries to attract both local and foreign customers through the tradeshow in HK. Megaman is highly involved in this tradeshow, as Fred Bass, the managing director of Neonlite ( Parent company of Megaman) and Megaman HK’s management team attended the tradeshow for the publicity event.Megaman has not drawn much attention outside those standard tradeshows, same with its major competitor in HK, the Philips Lighting. It is belief that because both of them are already the market leader in HK, no more further marketin g strategies needed to be apply in order to fight for market share. What Megaman should do is to consider sponsoring some other tradeshow, as being a good chance to encounter more business partners. When Megaman first enter HK’s consumer market, it used humor approach to promote that Megaman’s product can create funny yet positive value.Megaman focus on TV commercial, it hired Daniel Wu as the main character to addressing the function of Megaman’s product is very effective on specific functions. For recent commercials, Megaman focus on the practical use of its products, such as using it’s LED light bulb could make specific products to look better. The latest TVC, Megaman failed to draw audiences’ attention by being so dull and boring. If Megaman want to continue its TVC commercial, they must need to another approach rather than read out the specifications of the products.

Saturday, November 9, 2019

Race, Class, and Gender Rothenbergs book

Race, Class, and Gender Rothenbergs book Introduction Race, class, and gender are issues that many people find incredibly hard to appreciate and recognize as characteristics of diversity that define people not only in the United States but also on global platforms. From this dilemma, this paper focuses on conducting a critique of various articles appearing in Rothenberg’s book Race, Class, and Gender in the United States.Advertising We will write a custom critical writing sample on Race, Class, and Gender: Rothenberg’s book specifically for you for only $16.05 $11/page Learn More Racial Formations by Michael Omi and Howard Winant Michael Omi and Howard Winant discuss issues of class, gender, and race. They see these issues as social constructions as opposed to scientific aspects, which define people’s differences (Rothenberg, 2009, p.11). The authors view race as a concept that is deeply seated in the history of all people across the globe since time immemorial. Although human beings are seen as equal irrespective of their race, gender, or class with the modern approaches to race, gender, and class studies, Michael Omi and Howard Winant wonder why it is possible for one to see people who are different in terms of skin color, gender, and social economic status. Social economic status is a major factor that is used to segregate people into different classes. Although this debate is not consistent with the struggles by many nations including the United States to ensure that all people irrespective of their diverse characteristics are considered equal human beings whose fundamental human rights must be respected, the argument by Michael Omi and Howard Winant holds substance. I agree with it. Despite the extent to which people may decide to deny the realities of racial and gender identities, it is a fact that they identify other people as women or men, or from their place of origin. For instance, some Americans are categorized as Asian-Americans, whites, or Af rican-Americans. Notwithstanding the fact that all these persons are considered part of the rich American diversity, the usage of these terms to distinguish Americans has the aspect of race ingrained within them. Now, consistent with Michael Omi and Howard Winant’s arguments, it is perhaps impossible to see other people as ‘just people’ rather than seeing them as women and men.Advertising Looking for critical writing on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This argument contends with Michael Omi and Howard Winant’s Assertion that â€Å"we utilize race to provide clues about who a person is† (Rothenberg, 2009, p.12). This ability is often navigated from one generation to another based on perceptions of how a particular group of people appears in terms of their faces. It is common during conversations to encounter people putting forward comments such as ‘you really do n’t look like a white’, which indicate that some people have some racial stereotyping, either positive or negative, on the manner in which certain races of people behave or act. I agree with Michael Omi and Howard Winant that perception of class based on social economic status is a major issue that afflicts many nations across the globe including the United States. For instance, the authors argue that interpretation of racial identities is heftily influenced by perceptions of class (Rothenberg, 2009, p.15). This argument often leads to construction of negative stereotypes. For instance, blacks have had an experience of being negatively stereotyped as predominantly belonging to a low social economic status. This matter perhaps reveals why there have been repeated cases for blacks being associated with crime. The question that rises from this issue is, should negative stereotyping of blacks explain why there is a higher prevalence of the blacks is prisons? Does it then n ecessarily mean that blacks belonging in low social economic class, as they are profiled in some media, imply that they engage in crime to earn a living? My position is that these cases are merely habits of thought, which while given public attention end up being legitimized. Consequently, they act as incredible mechanisms of distinguishing wrongly and profiling other people wrongly. This position agrees with Michael Omi and Howard Winant’s position that failure to appreciate that people are equal and similar amid their skin color or social economic status ends pushing for negative gender, race, and class perspectives beyond skin color conceptualizations (Rothenberg, 2009, p.14). How Jews Became White by Karen Brodki Written by Karen Brodki, the article ‘How Jews Became White’ narrates how European immigrants as from 1880s became assimilated into America, what the author terms as becoming white. This discussion is significant in terms of advancement of the debate of race, class, and gender perspectives as major experiences that the U.S. has been struggling to handle.Advertising We will write a custom critical writing sample on Race, Class, and Gender: Rothenberg’s book specifically for you for only $16.05 $11/page Learn More The article explores deeply into one of the dominant issues in America, which marked the beginning of appreciation of diverseness for Americans in terms of recognition of the contribution of every person irrespective of his or her place of origin, race, or class in economic development of the American nation. However, the author makes it clear that the substantive growth of America as a nation has not come into being in an easy way, but has entailed many struggles to deal with identities of people who make up the nation. In the studies of gender, class, and racial differences of persons, the developments made by the article on the process that was followed by the Jewfish emigrants before they were assimilated into America is incredibly significant. Jews were emigrants from Europe. Here, they were treated as an inferior class of people. Such perceptions of inferiority emanated from the fact that Jews provided the much-needed labor to the Native American. This case made the ‘white’ even more wealthy especially during the era of industrial boom in the United States (Rothenberg, 2009, p. 61). The usage of the word ‘white’ is strikingly significant in the perceptions of race and class. Indeed, Jews are white in terms of skin color. However, when it is argued that the white owned the factors of production while Jews provided the necessary labor to keep the industries moving on, it implies that persons in the low social economic status were not considered as real whites, although their skin color could be white. Education is one of the essential factors that determine the social economic status of an individual. Educated persons have better chanc es of acquiring better jobs. Hence, their social economics status is also likely to be higher. This argument coincides with the Karen Brodki assertion, â€Å"prior to the civil war, a college degree was still very much a mark of the upper class† (Rothenberg, 2009, p.61). This idea means that schools could only be accessed by those individuals belonging to higher social economic status, whether Native American or immigrants.Advertising Looking for critical writing on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The situation even became worse for immigrants such as the Jews when colleges in 1930s had minimal rooms to accommodate immigrants irrespective of their social economic status. This argument is significant by noting that 1930s marked a significant time when racism was at its peak. In this context, I agree with Karen Brodki that perception of race and class are essential factors, which help to explain the struggles that America has gone through in the effort to reach its current state of embracement of various socio-demographic diversities of her inhabitants and integration of different cultures of a diverse number of people (Rothenberg, 2009, p.66). Today, the racially and culturally diverse people have a common culture referred to as the American culture. This culture does not segregate people along tribal, racial, gender, or even socio-economic class. All people have the rights to access justice and basic human needs including education and employment opportunities. The Social Con struction of Gender by Judith Lorber Authored by Judith Lorber, in the article Night to His Day: the Social Construction of Gender argues that people create gender through their social interactions. This argument means that gender is acted and performed. Judith Lorber supports this assertion by claiming that acting of gender involves prescription of various roles for different gender. For instance, the author says that it sounds awkward to some people who still believe that the roles of women and men are different in the society to think of men strolling children in the city of New York (Rothenberg, 2009, p.54). The manner in which people describe the dressing code and other characteristics of people also acts as a means of acting gender. For instance, thinking of description of a child as wearing certain clothes, which are thought of being supposed to be worn by a girl child is a mechanism of acting gender. This argument means that people have particular things that they expect one gender to do and not the other. Indeed, it is until the last two decades that people across the globe have appreciated that men could also put on earrings. This means that the history of people has always dictated things that are supposed to done by one gender as opposed to the other. In this extent, gender is performed and acted by people. Although gender may be seen from the perspective of Judith Lorber as an issue that can be evaded, the manner in which evading it can be done supersedes the reality of the manner in which gender is constructed within the minds of people. Judith Lorber posits, â€Å"Gendering is done from birth, constantly, and by everyone† (Rothenberg, 2009, p.55). This position means that immediately people are born, they are introduced to the debate of gender perspectives so that, by the time children learn to talk, they know the gender they belong to, mostly male or female. Arguably, the process through which this process takes place is beyond the contr ol of people since gender is implied even in the language that people use to communicate right from the usage of nouns to pronouns that refer to different genders. This kind of gender categorization of persons often gives rise to conflicts. For instance, based on normalization of the only two types of gender, transgendered persons may end up having whole life internal conflicts amongst themselves in the attempt to come to an understanding of why they divert from the normalized gender categories. Should this case then reveal why some persons who are transgendered strive with the problem of looking for mechanisms of transforming their gender identity so that they can fit into one of these two-gender categories: male or female? Despite the challenges that are introduced in the society by gender acting, I agree with Judith Lorber that gender is inevitable in some aspects. Judith Lorber argues, â€Å"As a social institution, gender is one of the major ways that human beings organize the ir lives† (Rothenberg, 2009, p.55). The collective progression of a society is dependent on divisions of labor. People can be selected to fit into different areas of economy based on motivations, talents, and even their academic qualifications. However, can people run away from the culture of classifying some jobs as more prevalent to certain gender relative to the other? This question is perhaps more important by considering that, even today, while people claim that there is no specific job that needs to be the province of a given gender, people still allocate tasks in a work environment to different persons based on age and gender demographic factors. Arguably, it is not surprising to encounter a job opening being advertised stating that the most preferred candidate should be a male or a female. Nevertheless, I agree with Judith Lorber that people are born with determined sex, with gender being socially induced (Rothenberg, 2009, p.57). Although one is born with the awarenes s that he or she is a girl or a boy, or even transgendered, it is from social interactions that one comes to learn than boys or girls dress in a certain manner, play certain games, have certain names, which are feminine and masculine, and the unique characteristics that best explain their sameness. The argument here is that, consistent with Judith Lorber’s presentation of gender identities along with how they are constructed, people perform and act gender. It is through such performance that one becomes cognizant of his or her sex. The Invention of Heterosexuality by Jonathan Ned Katz In his article The Invention of Heterosexuality, Jonathan Ned Katz traces the historical development of the concept of heterosexuality. To the author, studying the history of this concept is important since, â€Å"by not studying the idea of heterosexuality in history, analysts of sex, gay, and straight have continued to privilege the ‘normal’ and ‘natural’ at the expe nse of the ‘abnormal’ and ‘unnatural’† (Rothenberg, 2009, p.150) . From this assertion, it is evident that the author sees the concept of heterosexuality and the entire sexuality concept as being characterized by different interpretations as time progresses from when the biblical story of creation took place to the modern world. I subscribe to the above school of thought. There has been a change of what people consider a normal sexual inclination. The history of American experiences with sexuality struggles perhaps reveals it all. In the early 19th century, being a gay or a lesbian was a big crime. It was seen as both ethically and morally inappropriate. It was considered one of the ways of tearing the social fabrics that had been binding the American society together. The only socially justifiable sexual inclination was heterosexuality, which is now being described by the term straight. A century later, homosexuality including lesbianism and gay sexu al orientation are considered as normal sexual orientations. Indeed, it is an offence to discriminate people on the grounds of their sexual orientations in America. Jonathan Ned Katz also believes that there has been a big change in the manner in which sexuality is visualized. During the early Victorian age, 1820 to 1860, the author claims, â€Å"the actors in the sexual economy were identified as manly men and womanly women and/or as procreators† (Rothenberg, 2009, p.151). This description means that, if procreation did not fit in the equation of any relationship between two people, such a relationship was condemned. This case was to change later in the 1960s to 1980s when recognition of only one sexual orientation began to raise attraction of sexuality movements such as those staged by homosexual with the objective of acquiring the rights of being recognized (Rothenberg, 2009, p.158). This case clearly showed that sexuality is not a function of procreation but eroticism. In this regard, I agree with Jonathan Ned Katz since desire is the main driver of one’s sexual orientation. People have the freedom to satisfy their own desires subject to the limitation that they do not harm other people. Why should people fail to recognize homosexuality and other sexual inclinations? Disability and the Justification of Inequality in American History by Douglas Baynton In this article, Douglas Baynton argues that disability encompasses one of the main aspects that are used historically to treat people unequally. According to him, discrimination of people has called into question the aspect of disability to ensure that such discriminations are justified (Rothenberg, 2009, p.33). Careful scrutiny of developments in the political arena of various nations makes this assertion of Baynton important. Analysis of how different groups of people have struggled to gain their freedoms reveals that disability is not just a physical incapability. For instance, women were de nied suffrage rights in America until 1930s on the ground that they had flaws that were related to their gender, which incapacitated them from making good decisions. Such deficits provided amicable responses to why male members of the society were not only valid and capable for making decisions such as voting the right people but also why they needed to domineer over women. Considering also the mass killing of Jews during the Nazi regime, the question of disability also arises. People who were killed during this time, mainly of Jewish origin, were considered an inferior race. Hence, the Jewish question was worth resolving. The solution was to mass slaughter Jews on the accounts of the perceived disability. From the above discussion, it intrigues one to think of how gender, race, and class are interrelated in terms of disability. Baynton provides an adequate response to this noble challenge by discussing the experience of black Americans with slavery. He argues, â€Å"The most commo n disability arguments for slavery were simply that African-Americans lacked sufficient intelligence to participate or compete on an equal basis in society with white Americans† (Rothenberg, 2009, p.37). Therefore, there was a misconception that skin color could indicate the degree of one’s intellectual intelligence. Consequently, skin pigmentation, other than white, was a disability. In this extent I agree with Baynton that disability is a crucial discriminatory issue that the society has always attempted to handle. Baynton evidences the darkest part of the historical relationship between disability and incapability when he argues that African-Americans were also considered having the risks of developing physical disabilities when they were given freedom. While this argument is important in developing the arguments for justification of denial of freedom among black Americans on the grounds of the perceived and actual disabilities, it is questionable whether indeed skin color may be indicative of one’s proneness to certain disability challenges such as deafness yet biologically there is evidence that skin color is due to melanin. This chemical component of the human body is not related to other aspects such as intelligence and susceptibility to situations that may make an individual disabled. Reference Rothenberg, P. (2009). Race, Class, and Gender in the United States. New York: Mac Higher.

Wednesday, November 6, 2019

20 Debate Speech Topics on Animal Experimentation

20 Debate Speech Topics on Animal Experimentation In the previous guide we explored animal experimentation and revealed some very disturbing facts. Study our 10 facts on animal experimentation for a debate speech in detail to find out various arguments regarding the disgraced research community. Sadly, after the completion of these experimentations, the animals used are euthanized. Majority of these small test subjects are purpose-bred. Due to the ever growing existence of organizations such as PETA and BUAV, the medical community is under heavy pressure to find alternatives to animal experimentation such as sophisticated computer models. To help you narrow down your debate area, here are 20 topics which you can select from. Number of Animals Used for Experimentation Trends and Public Opinion Towards Animal Rights History of Vaccines Developed Through Animal Experimentation Failure of Mouse Diabetes Model Differences Between Human and Animal Immunology Inconclusive Research of Spinal Cord Injury Recovery from Animal Experimentation Failure of Research Gained from Animal Experimentation in Neurological Diseases Suffering of Animals During Medical Procedures Psychological Effects On Animals Due to Confinement Health and Sanitary Condition of Laboratories of Animal Experimentation Types of Traumatic Injuries Inflicted During Animal Experimentation Military Animal Experiments What Methods Are Implemented on Animals During Induced Helplessness Tests? Planting Electrodes into Eyes and Brains of Animals Case of Self-Mutilation in Animals When Kept in Cages in Laboratories Alternatives to Animal Experimentations Failures of Animal Experimentation in Improving Human Health and Scientific Discovery Epidemiology and Animal Experimentation: Which One Is More Successful? Computer-Based Research Technique in Comparison with Animal Experimentation Virtual Human Trials through Intrinsic Computer Models. We have assisted you with our guide for a debate to help give you a little nudge in the right direction and then we went a step further by giving you direct topics. A large portion of the International community is now questioning the very legitimacy of animal experimentation, appealing to the cruel nature of these experiments, the condition in which the animals are kept and the amount of misleading and inconclusive animal models which have yet to serve the human medical needs. Primarily, the argument against this kind of experimentation is that the animals have the right not to be used and harmed. As always, we aim to exceed your expectation. Here is a sample essay on one of the topics above. Sample Debate Speech: Computer-based Research Technique in Comparison with Animal Experimentation There is a growing number of consensus to reduce or eliminate animal experimentation, that’s why there is a huge school of thought researching to find alternatives. Major alternatives to animal experimentation are vitro cell culture techniques and computer simulation based research. There are some who believe these alternates are not conclusive because these simulations are using data acquired from prior experiments, meaning the data is too old and cells/serums are virtual.   There is another school of thought which believes that animal experimentation can never be replaced because the living system is too complicated to be simulated. Computer simulations can not only replace animal experimentations but they can also help with reducing the cost and speed up the discovery time. While conducting drug tests, the candidates data can be utilized to help improve the virtual models. In 2010, the protein docking algorithm EADock helped find possible inhibitors to particular enzyme affiliated with cancer. Around fifty percent of these molecules were later confirmed to be positively active inhibitors, this discovery happened outside of a human body and in labs. This kind of approach is very different from the costly high-throughput screening robotics labs which and capable of testing huge quantities of complicated compounds in a single day. There are several examples of computer simulations such as the model of asthma. The studies regarding medicines developed using that model needs to go through a lot of careful testing before they are approved to be used by humans and animals. Full sized mannequins are also used for computer simulations to generate data of crashes. These tests are conducted with the use of real time sensors and cameras, ever since the advancement in this field, it has replaced live animal trauma testing in car crashes. The first such establishment began in 1949, known as Sierra Sam, built by Alderson Research Labs of Sierra Engineering. Through the years, the dummies and the monitoring equipment have significantly changed, before live pigs were used as test subjects in crash testing. The military has been using simulators to recreate battlefield scenarios, especially traumas. Systems such as the TraumaMan and the Combat Trauma Patient Simulator have successfully given research analysis on fractures, amputations and hemorrhaging. Before this, animal were used to find out the results of various injuries, but now the success of TraumaMan has made it possible for the medical community to do this without the torture and execution of animals. Human metabolism has also been successfully portrayed through computer models, this has resulted in the study of various plaque related cardiovascular risks. It has also helped the medical community to examine the toxicity of drugs, replacing the drug testing on animals altogether. Not only this, but in 2007, using the world’s most sophisticated computer of that time, a program simulated a mouse’s brain for around 10 seconds. Limitations in computing power of the time brought forth problems in simulation but the fact remains that such simulations are possible. References: Hackam DG, Redelmeier DA. Translation of research evidence from animals to humans. JAMA. 2006;296:1731-1732. Horrobin DF. Modern biomedical research: an internally self consistent universe with little contact with medical reality? Nat Rev Drug Discov. 2003;2:151-154. Ioannidis JPA. Evolution and translation of research findings: from bench to where? PLoS Clin Trials 2006;1:e36. Langley G, Evans T, Holgate ST, Jones A. Replacing animal experiments: choices, chances, and challenges. BioEssays 2007;29:918-926. Perel P, Roberts I, Sena E, et al. Comparison of treatment effects between animal experiments and clinical trials: systematic review. BMJ 2006;334, 197 (doi:10.1136/bmj.39048.407928.BE). Pound P, Ebrahim S, Sandercock P, Bracken MB, Roberts I. Where is the evidence that animal research benefits humans? BMJ 2004;328:514-517. Watts G. Alternatives to animal experimentation. BMJ 2007;334:182-184.